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Monday, March 12, 2012

Toyota Boy Grows Up.

Welcome to Media Mashup.  We look at everything from radio to TV to movies to commercials.
Some our observations will be at a local level, others national.



A good example of local advertising as in yocal advertising is Toyota of Greer.


Mark Escude - Toyota Boy
For the last couple of years Mark Escude has been doing their TV ads. Now, Mark is the son of the owner and in the beginning it was clear he HAD to be a relative...cause he wasn't a "professional" TV pitch man.  A haircut none of the three stooges would wear and a suit that looked like he stole from a stranger.


Two years later....he has improved quite a bit, gotten an adult haircut and, wait for it......his suits fit.  During this entire time he has sold a TON of Toyota's.  He has also proven me wrong.  I was sure there was now way he could be effective. To show you how wrong I was.....he sold us a 2012 Toyota Rav4.  :)

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