All That for Minimum Wage?

Domino's Pizza has been running a series of spots promoting the low prices and high quality.

One of the recent offerings is where a store manager shows an I-Pad....states they are doing so well they "need more pizza chefs."  With the I-Pad in the forefront he encourages viewers to download heir new Pizza making App.....AND if you do a great job at building a pizza on the I-Pad, the WINNER will get to work at Domino's making pies (at minimum wage).

Is it just me or is that somewhat a cheesy reward for being the best?